1. Attack the Expired Listings
There will probably be more listings expiring this December 31st than any other single day in real estate history. We should not let this tremendous opportunity pass us by. These sellers may not have had an agent that was strong enough to price the home correctly. Prospect these sellers and explain what it will take to sell their home in this market and let them decide what is best for their families.
2. Prepare a Powerful Pricing Conversation
Whether working expired listings, FSBOs, new listings or your current listing inventory, it is crucial to have a well prepared conversation concerning pricing. Building a large inventory of salable listings in January will guarantee your success throughout the year – BUT THEY MUST BE SALABLE. Pricing will be the most crucial component of salability throughout the first quarter of 2012. For more on this subject you can read:
Tags: buying a home, real estate market, selling a home
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